Medical Spa in Anaheim Hills
The Glow Clinic – www.the-glow-clinic.com
The Glow Clinic, nestled in the vibrant community of Anaheim Hills, California, is your go-to destination for top-notch medical spa services. My journey with them began in January 2024, and it’s been quite the makeover since! Back then, they were virtually invisible online – no website, no domain, and barely any love on review sites. Even their Google My Business profile was gathering digital dust!
Services of mine they use:
Web Design
The first step for The Glow Clinic was a total website overhaul, starting from scratch. Their previous website was a cookie-cutter template from a vendor; after some digging, I discovered that identical websites were being used by other med spas nationwide – same layout, content, photos, and all.
During my research, I uncovered another critical issue: The Glow Clinic’s website was set to ‘no-index,’ effectively rendering it invisible to Google’s search results. This meant they were missing out on valuable visibility. Armed with this extensive research, I presented a compelling case for the necessity of my services, showcasing the immediate impact and value I could bring to The Glow Clinic’s online presence.
Website Before
Templated design, no branding, no SEO.
Website After
Completely unique website with robust SEO, UX design and custom content / graphics.
Website Hosting & Management
Given the dubious practices of the previous web provider, I strongly advised assuming full control over website hosting and management. This enabled us to secure a domain more relevant to their business and establish more reliable hosting for their website. With the updated URL in place, I conducted thorough reverse searches on all listings associated with the previous URL, ensuring comprehensive updates across the board.
Search Engine Optimization
With The Glow Clinic’s previous site set to ‘no-index,’ their presence on Google was virtually nonexistent. To rectify this, I devised an ambitious 6-month SEO strategy aimed at reclaiming their domain authority. Remarkably, less than two months into our collaboration, The Glow Clinic ascended to the coveted position 1 for all searches related to their name. This rapid achievement underscores the effectiveness of our collaborative efforts and the transformative power of strategic SEO implementation.
Before
After
A core component of my SEO strategy for The Glow Clinic revolves around crafting comprehensive content for each of their services. Through the strategic integration of customer reviews, before-and-after photos, and optimized textual content, our aim is to outshine local competitors in relevant search results. Additionally, our strategy extends to creating purpose-driven landing pages designed to facilitate user conversion on the website, whether through filling out a “Learn More” form or scheduling a consultation. By seamlessly blending informative content with intuitive user pathways, we’re poised to enhance both visibility and engagement for The Glow Clinic.
Example Service Page
Service Directory Page
Conent Creation / Strategy
Another invaluable service The Glow Clinic benefits from in our collaboration is comprehensive content creation and strategy. From captivating before-and-after photos to engaging blog posts, I oversee every aspect of content development. Furthermore, the owner and I convene weekly to delve into strategic discussions, ensuring alignment and optimization of our content efforts. This regular collaboration allows us to refine our approach, stay attuned to evolving market trends, and consistently deliver content that resonates with The Glow Clinic’s target audience.
Before and After Photos
Blog Posts
Google My Business Management
Since assuming management of The Glow Clinic’s Google My Business (GMB) profile, we’ve witnessed a remarkable surge in engagement metrics. Interaction with the profile has surged by an impressive 80%, indicative of heightened user interest and interaction. Notably, calls initiated through the GMB platform have skyrocketed by 80%, while website clicks stemming from the GMB listing have surged by an outstanding 181%. These substantial increases underscore the tangible impact of our strategic optimization efforts, driving tangible results and enhancing The Glow Clinic’s online visibility and accessibility.
Increase in calls
Increase in website clicks
Reputation Management
In managing The Glow Clinic’s online reputation, I prioritize swift and personalized responses to all customer reviews, underscoring our commitment to exceptional service. By engaging with feedback in a timely manner, we not only demonstrate responsiveness and attentiveness but also showcase our dedication to customer satisfaction. Furthermore, I actively advocate for the significance of reviews in shaping and bolstering a business’s online reputation, emphasizing their pivotal role in fostering trust and credibility among potential clients. Through proactive reputation management practices, we aim to fortify The Glow Clinic’s standing in the digital sphere, instilling confidence and loyalty in our clientele.
